"What the hell? I’ve never even heard of Fine Living Network," I hear you say. You would not be alone. (And now you know why it folded.)
You in the back, again, yes, speak up: "Wait a second. I used to watch Food Network. It was cooking shows all day long. This company already has a Food Network, and now they’re starting up a Cooking Channel? Again I say: what the hell?"
Exactly. Anyone whose watched Food Network lately knows that it has about as much to do with food and cooking anymore as MTV has to do with music. With the exception of anything with Alton Brown on it, it’s a lot of Sandra Lee opening cans, Guy Fieri being a douchebag, and Rachael Ray doing, erm, whatever the hell Rachael Ray does.
And so Scripps has decided to rebrand FLN as a cooking channel. Because the one they had isn’t a cooking channel anymore.
And I’ve been watching the last couple of days. Near as I can tell, Cooking Channel is about 30% new content, coupled with about 70% old shows that used to air on Food Network back when it was, um, about food. I swear sometimes it looks like they just went into the vault, whipped out a 10-year-old FoodTV aircheck, and slapped it on the VTRs.
And even at that it’s still miles better than anything Food Network has done over the last couple of years.
So when the MTV runs their course with Jersey Shore 3: Revenge of the Snooki, Yo I Herd You Like Wacky Stuff Done To Your Car, and My Awful Goddamn Special Teenage Entitled Spoiled Brat, I’ve got an idea for them: thirty years ago, you used to see these short little mini-movies that singers and bands and such would make. Sometimes there would be some dialogue, but usually it was just one of their songs playing and the band or singer would make like they were singing along while they did stuff related to the song (most of the time). You could just show those, one after the other. It would be like listening to the radio (or your iPod, for you little bastards who are still on my lawn who don’t know what radio is), except with pictures.
Get four or five people to introduce them in shifts, you’re good to go. (You couldn’t call them "DJs," though, since they’re not really playing discs. You’d need to come up with another name for them. I wonder if anything rhymes with "D.")
Boom. Cheap programming. My ideas are available for franchise opportunities.
(Yeah, I know. It’ll never work.)